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10 Quick Tips about Website Design and Development

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To create a website that attracts as well as successfully completes the expectation is a challenge. A website design and development carries the ability of its developer.

One may have to face various obstacles while creating a relevant web design. The designer also has to ensure that it allows the visitors to hold on to the website.

Trust Venture International is and Singapore-based Website design and development offer quality that can make your website credible.

If you are really looking for ways to develop a remarkable web design,

Take a look at these 10 quick points about website design and development:

1. Planning Before Initiating

Once you begin with a project, having a plan about your process can be very useful. Customer gratification is the most important aspect of any business.

Planning your work that covers all the major elements will develop a quality web design.
Plan your work step by step:

• Have a study about your client’s business.
• A thorough understanding of your client’s expectations.
• Going through the trend around the market.
• Note down the works by your competitors, so that you can come out with a better result.
• Create a perception of the design in your mind.
• Start your web development.

It might be a difficult process to go through, but it is worthy enough to have a pre-planning process.

2. Effective Communication

The ability to communicate your idea to the client can ensure your quality. It is an important aspect during a web design and development process.

Your ability to execute your work is expressed through your communication with the client. A web designer must be able to explain the idea behind the design he preferred and its relevance in the business.

This way you can ensure the trust of the client. There may be some kind of rough discourses, but explaining your work intellectually will bring importance to your idea. You must be able to communicate your thought with accuracy to gain the client’s attention.

An effective communication will help your work to get accepted.

3. A professional design and logo

There are very fewer web designs that assure visitors. The problem of these websites is their performance. Your web design must be able to connect with the visitors. Moreover, they must communicate and deliver the needs of your customer.

A professional logo expresses your intention and vision. Developing a logo includes various concerns.

• The logo must agree with the company’s attitude.
• It must have all the professional elements.
• A logo should represent the company in front of the visitor.
• Placement of the logo can grab the attention of the visitor easily.
• It should be understandable.

A design that emphasizes on quality and logo and displays the company’s intention has the potential of an excellent web design and development.

4. Don’t Clutter Up

Adding visuals to increase attraction may be a good idea. Many websites follow this idea to make the visitors stay on the landing page.

Simply cluttering the website doesn’t generate visitors. In fact, it irritates them. Gathering different images and pasting it over the spaces makes the website look awkward. The website gets crammed and fails to express the idea of your business.

A website must be able to express its purpose effectively without visuals claiming the idea. A perfect web design is the one that allows the user to gain easy accessibility to all the functions of the company.

5. Arrangement Of Texts And Images

A web designing that gathers viewers has a well-managed display of texts and images.

When a visitor approaches your website, he looks for accessibility to your functions. He may look to understand your purpose. A creative web design represents these ideas through texts and images that are arranged efficiently.

Images that crammed and are overlapping, can cause a distraction to the visitor. The texts must be placed with gaps having a readable arrangement.

The presentation of both these elements must not cause a visitor any difficulty in understanding the business.

6. Give Importance To Every Page

A careless web designer may give his best only while developing the landing page. Many consider that it’s the home page that talks to the customers, so they add less efficiency to other pages. A web designer should focus on developing each and every page of a website with effective accessibility.

A visitor opting to open a website may land on any page, not necessarily that could be the homepage. Therefore, a web design and development must successfully represent the company throughout the pages in a website.

Leaving any page with less efficiency may cause you lose a visitor who could have been your customer.

7. Be Acquainted With All The New Technologies

Trends in the technology are gaining pace with development. The changes are also applicable in the field of web design and development. Being a web designer, you must be aware of all the new forms of technologies in the field.

Using them to create your website will help you with better results. To make this possible, study and learn about all the new technologies trending around the market.

Keep a track of all the new trends that have been successful, simultaneously also about those that are failing to create an impression.

This will help to compete with your competitors and come out with better performance.

8. Make Navigation Simple

Having a lot of functions and options may sometimes make the navigation difficult. Try understanding the relevance of each access provided and choose what’s really necessary.

Avoid unnecessary drop-down menus and other multi-tier drop downs for easy and simple navigation. Lessen the links for the visitors to notice the needed part of the website.

Enabling the visitors with too many options may make navigation annoying. Simplify the process. Exhibit the most productive content for the visitor.

9. Stay Organized

Conducting a work with efficiency requires organized practices. Make a list to perform every aspect according to time and requirement. Web designing has several stages and parts that need to be created accurately.

A failure in organizing them appropriately will lead to a poor web design. You need to organize the major files, pictures, videos and texts to different folders and name them accordingly.

10. Evaluation Of Your Work

When the process of web development concludes, you need to ensure your work. It’s important that the web design doesn’t possess any error. You must be able to judge your own work. Go for an evaluation.

Try questioning and analyzing each part of the design; it will help in ensuring your web development process. Otherwise, going for a feedback process is a good approach to confirm the web design.

Measure your work quality through the feedbacks obtained. Allowing others to analyze your work can bring errors in light. The most imperative part is to see whether the website stays with its purpose or not.

Software encryption status quo and development trend of the industry

Software developers usually use some kind of encryption technology to protect their software to prevent illegal use. Also need software encryption software is authorized to purchase content, in order to maximize the sales profit.

Software encryption technology is divided according to whether the use of a dedicated hardware-based encryption hardware and software-based encryption. Hardware-based encryption, encryption need to bind with a dedicated hardware device, the hardware encryption encryption locks, commonly known as a dongle. Software-based encryption, encryption does not require dedicated hardware, general binding digital license with the the terminal device hardware and software information, also known as the electronic authorization forms.

Simply think drive-based hardware encryption security than software-based encryption is not correct, because the more involved in software security, including encryption products, security, encryption policy design, application software, operating systems, , hardware, data communications, and so on, is a comprehensive technical areas, not simply by a to determine whether security.

In other countries, the market share of the electronic authorization and encryption locks are evenly matched. Habits and historical reasons, the encryption locks also occupy a certain market share. Encryption locks, however, is the network developed product of the times, is a pure client technology, lack of management and statistical functions, the presence of hardware production, logistics, driver installation inconvenience, not only the high cost, and can not be achieved network distribution and sales of the software, is gradually decline.

The development of the electronic authorization that is in the ascendant. Electronic license protection methods have become more and more integrated into the Internet technology, cloud computing and SaaS concept is not only more convenient to use and manage software electronic issue and be able to achieve, but also in line with today’s green low-carbon development concept, has replaced the encryption locks Exclusive the software encryption market trends. The more well-known companies in the world, Microsoft, IBM, Autodesk, SIEMENS, Adobe and other software are electronic authorization protection mode.

In the country, the use of encryption software developers lock higher rates, with foreign habits and historical reasons for the continuation of the following two reasons:

1 domestic manufacturers generally considered security encryption locks electronic authorization.

There are not any available electronic license products too high, the price of foreign electronic authorization.

In fact, with the growing improvement of the network environment, the network activation for most domestic users is not a problem. And also mentioned earlier, that the point of view of the security of encryption locks electronic authorization sided incorrect. From a realistic point of view, the encryption locks through hardware replication easier to crack, but completed piracy industry chain has been formed. Instead, electronic authorization because the hardware can not be copied, but also need to network activation and validation, in fact, have very good protection effect. In addition, the domestic has also appeared in some licensed products provide electronic 2-3 company must grow with the development of China’s software industry and grow up.

Therefore, the encryption software industry trends hardware, networking, and information technology. Below, we talk about, from the software encryption method specific to elaborate software encryption status quo and development trend of the industry.

First, the software encryption method

As mentioned earlier, the software encryption technology is divided into encryption hardware-based and software-based encryption.

A hardware-based encryption

Hardware-based encryption encryption locks, some important information, such as encryption keys to sensitive data, authorization documents, custom algorithms, etc. can be stored in the dongle.

The encryption lock interface form is divided into two kinds of parallel port and USB port. The parallel port is the early use of the form, because the mating inconvenient and conflict with the printer, and now has less use. Most developers use are USB interface dongle.

Encryption locks from the two types of CPU type, a microcontroller for CPU and another using a smart card chip as the CPU the microcontroller hardware itself easily crack or copy, so more and more high-end encryption locks using a smart card chip CPU, to prevent hardware crack. But more and more smart card dongle crack, first, because the chip is more and more advanced analytical techniques and instruments; smart card program to be written to the chip factory to manufacture in this session program may leak; encryption locks of the same brand the CPU procedure is the same, only different developers data and key, if these files are spread out, it is easy to copy.

Dongle has a certain degree of security strength, but there are also a number of drawbacks:

1) apply to the traditional one-time perpetual license, can not facilitate the achievement of the trial version and on-demand purchase

2) the presence of hardware production, logistics, installation and maintenance costs

3) can not be achieved the issue of Internet-based electronic upgrades, tracking and management

4) Once cracked, can be copied in large quantities, it is difficult to remedy

Two software-based encryption

Software-based encryption, electronic authorization, and specific also divided into two kinds of registration number and license file:

Registration code is also known as the serial number or authorization code, obtained by a transformation of the the software user computer hardware and software information, the available hardware and software information, including: CPU serial number, BIOS serial number, card number, hard drive serial number, computer name, etc. . Transform algorithm used a custom algorithm or standard encryption algorithm. User or first use of the software installation process, you need to enter the registration code to verify. After authentication, the software can be used normally. The approach has the advantage of the registration code protection is simple to use, the drawback is that security is not high, unable to achieve complex authorization requirements.

License file and the registration code to bind the same computer hardware and software information, just a registration code length restricts use of both hardware and software information, the license file can use multiple hardware and software information. Moreover, the license file can contain more information, so you can achieve the complex authorization requirements, and can even store some user information. The typical license file method is to use the private key of the asymmetric algorithm to sign the license file, while the public key is embedded in the software code. Asymmetric encryption and decryption process, the private key authorization server exists, it is difficult to crack through the analysis of authorization documents.

The advantages of the electronic authorization protection does not require additional hardware, and therefore does not need to install the driver and client components, electronic software issue. The drawback of the electronic license protection mode is not networked users need to manually extract the computer information, and then manually import registration codes or license, is not very convenient to use. In addition, the domestic electronic authorization few of the developers of the product, which also limits the popularization and promotion of electronic license protection technology.

Second, the software encryption industry development status

1. Encryption locks

The major foreign dongle provider SafeNet, Inc. in the United States and Germany Wibu.

Encryption locks provider deep Si Luoke and Feitian. The two companies because of the low prices, the first to introduce the smart card encryption locks localized well to occupy a certain market in the country.

2. Electronic authorization

Foreign company licensed products to provide electronic Flexera Software and SafeNet which, Flexera Software is focused on the field of electronic authorization, the product’s ease of use and functionality are doing better, but the price of the product is also very high.

The domestic electronic authorization products company the Beijing Biteansuo (BitAnswer), Shenzhen-use the (Euse) Safengine Company.

There are very few companies will develop their own electronic authorization scheme, but the developers to develop their own programs usually exist the following questions:

1) the development of non-professionals, there are many loopholes in the security

2) is difficult to achieve flexible licensing control, management and statistical functions very simple or no

3) are likely to be introduced in order to solve the immediate problem of short-term program, and produce far more than expected in the future due to the security, stability and scalability issues continued to invest

4) can not meet market changes brought about by the new demands on software licensing model

Software encryption industry trends

The software encryption industry trends is closely related with the development trend of the software industry. With the popularity of cloud computing and SaaS, provider of software products is change in the direction of the network and platform. Used for the majority of software developers, SaaS products can not only save a lot of hardware and software purchase and maintenance costs, you can also purchase demand, while reducing the use of risk, forcing platform providers to continuously improve products and enhance services to retain customers.

Toward the development of network and platform development is also a software encryption technology trends. The view on the current development trend, the encryption lock technology has developed very mature market is nearing saturation, slow growth. The existence and use of the hardware habit makes encryption locks can not keep up with the pace of development of the Internet era, will be replaced by the electronic license.

Electronic authorization license from early registration code form to the feature-rich documents in the form of changes in technology is undergoing authentication method from offline manually verify the development of automatic network authentication. Authorized management thinking of in particular, the electronic license technology from a single software license certification development as an authorized certification, authorization management and statistical information, and other function of both, greatly increased the authorized level of information for software developers.

Can predict the future of electronics licensed products should have the following main characteristics:

Unified authorized management platform: provided by third-party security professional software developers, based on the Internet’s one-stop software protection and authorization management platform, without having to install and maintain, low cost, easy-to-use.

2 Flexible License: support the authorization of the client software and the cloud computing model traditional software license; authorized press time, the number of functional modules; authorized to bind the computer hardware and software information, encryption locks, or by a user name and password authentication method for authorization.

Simple and friendly user experience: based on the WEB, anywhere access; Users can buffet purchase, activate and update the software, you can buy their own software to keep abreast of information; software developers can learn about software activation information and user information can be synergies by the members of the organization to complete the design of software license, implementation, management and maintenance work.

4. Cloud licensing model: This is a cloud computing model of software licensing. Traditional software is pure client implementation, authorization is also a client. Although cloud computing is the trend, but the transition difficult for traditional software would be a good way for a certain degree of cloud computing transformation. The concrete realization of ideas, the only software authorized transfer from the client to the cloud on the authorization server, so that small changes to the software, but you can instantly enjoy the benefits of cloud computing: high security strength demand to buy cloud storage .

Social media success: 6 brands to learn from

Image result for Social media success: 6 brands to learn from

We know you have heard this hundreds of times by now, but we will say it again: “Every business willing to grow must be active on social media.” However, posting content weekly or daily and answering fans and followers’ inquiries sometimes isn’t enough. What every brand needs is mastering social media in its own way. To do so, brands should act differently and uniquely. So as a social media agency, we decided to share with you 6 ways that made 6 successful brands on social media:

Smart response: In the last week of August 2016, Skyscanner’s Facebook account became the “talk of the town” due to an astonishing reply to one of its fans. For those who don’t know it, Skyscanner is a search engine for flights, hotels and car hire. Switching back to the story, one of its users found a baffling suggestion when checking for a flight, so he left a “sarcastic” Facebook comment wondering about their weird proposition. What happened next was definitely beyond expectation.

Instead of apologizing for their mistake, Skyscanner replied to the complaining person with a set of funny and smart answers that gathered, in few hours, thousands of likes, and hundreds of comments complementing this great internet win.

Impressive social media presence: With more than 1.2 million followers on Instagram, Airbnb isn’t only good in collecting followers, but is actually the “Best Overall Instagram Presence”. This title hasn’t been awarded by our digital agency, but by the 2016 Shorty Awards, a social media award. The reason behind this recognition is their ability to make a great use of Instagram’s core value by posting interesting visual contents. When searching for a vacation home, people often make up their mind according to pictures. And that’s exactly Airbnb’s social media strategy to attract followers and users.

Reaching out to people: Reaching out to people can be an effective way to gain exposure and master social media. Nivea’s activities on Twitter is a great example. This beauty brand look for people tweeting about skin problems in order to help solving them with customized tips. To find such issues, Nivea simply made use of the Twitter search feature without following specific hashtags. Sometimes, there’s no need to think too much or to spend a budget to promote your brand, a smart move can help you do it.

Inspiring people globally: Dove is another great example of a social media success, simply by trying to make the world better. How? Every once in a while, Dove post a new online video campaign to help women feel good about themselves, and each time their video goes viral. Every campaign is associated with a customized hashtag that allows people to directly relate to the brand and the mission. Their campaign “Dove Real Beauty Sketches” ended up to be the most viewed online ad of all time with more than 163 million viewers on Youtube only. The impact of this campaign was translated into millions of people sharing the supportive and positive message behind it.

User-Generated content: GoPro, the cameras company, is using a social media strategy based on user-generated content to promote its products. In other words, the pictures and videos are submitted by the consumers themselves in order to show their products capabilities, and the experience. Depending on the users to promote GoPro products makes the brand extremely interactive. In 2015, GoPro Instagram followers reached 6 million, and was the fourth most engaging brand on the social network.

Following trending news: Don’t we all love Oreo? Whether with their cookies or their social media presence, the cookie company is doing a great job. We all know how Oreo taste, so we will jump to their online presence. As a matter of fact, Oreo created one of the most successful social media campaigns ever. How? To celebrate their 100th birthday, Oreo produced 100 new posts on Facebook for 100 days inspired by trending news. Each post was shared more than 1,400 times on average boosting their engagement by 195% and gathering more than a million Facebook fans. Another great example of benefiting from trending news, is their “You can still dunk in dark” live post during the Super Bowl blackout which got retweeted more than 15,000 times.

In a world where digital competition is growing bigger and bigger, brands must focus on being unique. If you are willing to kick it up a notch, contact our social media agency to create an effective social media strategy or campaign.

Tips for effective web design

Web design is not simply about adding images and words to a homepage- it’s about implementing clever designs which incorporate strategy, structure, visual impact, usability and conversion elements. In this article, we look at some elements which one needs to look for in effective web design.

Usability:
Usability is probably the most important element of effective web design, as nobody wants to navigate a web page which isn’t easy to use and does not help the user to find information. When one enters a website, they are there for a purpose, and that purpose is to find information, contact the company or perhaps purchase a product. If the design of your website does not make this process simple, then users are going to look elsewhere.

Establish your website’s goals:
Well-designed websites need to be focused around specific goals. This means that you need to think about what the aim of your website is, and it needs to be easy for users to perform the action which they want to take. For example, think about including a contact form for information pages, and allow resources to be easily downloadable. Users will get frustrated if results don’t happen fast enough.

Visual Hierarchy:
Certain parts of your website are more important than others, so you need to get these parts more attention by means of visual hierarchy. You should rank elements on your website based on your business objective. More important information such as calls to action and business propositions would usually come first, while other less important information won’t be as visually prominent.

Effective writing:
Effective web design is also about incorporating effective writing which is adjusted towards users’ preferences and browsing habits. Rather than using promotional writing which is long and exaggerated, get straight to the point and use images along with your text to illustrate your message. You should also use headers to break up content so that it’s easier to read. Use language on your website which is easy to understand and keeps users hooked. As mentioned before, users don’t want to spend time searching for information on your website. They want the process to be swift and easy.

Impact:
A good website should have an impact on visitors, meaning that it incorporates clear images, uses colour smartly, and fonts which are easy to read. Always think from the user’s perspective as this will help you decide whether this is a website which you would want to visit and share.

What you envisage icloudcenter will bring it before your eyes.

Thanks to the advantages of internet the many facets of web development icloudcenter is an expert IT specialist who gives support to all kind of solutions with an artistic skill and technical expertise they take your project/product company to a global level in the world of business. Equipped with strong management skills the icloudcenter team is responsive, efficient and knowledgeable. Their business ethics are impressive as they are well acquainted and updated with the modern day to day technology and in depth knowledge in all IT advancements.

Icloudcenter bases its business philosophy on the standard service dedicated to customer satisfaction by having an in-depth knowledge of their expertise in the certain domain of business. They deliver their given work in the said time without any delay and even exceed your expectations. The company is known for their hard work they apply to strive for excellence in the world of web development, they are there to mentor your software quality development for any kind of firm large or small. Icloudcenter meets your requirements with every detail provided by you at very affordable amount.

Their numerous functions includes :
*cross platform application development,
*multimedia application development,
* They pay attention to every single detail like drafting CAD,
*renovating or contributing database,
*online auctioning,
*developing software

“After searching for countless web developers, i stumbled across ICloudCenter. Their past projects were appealing and showed they had the abilities and skills to take on my project with ease. Their programmers are polite, communicate well and are very experienced at what they do. I highly recommend ICloudCenter as a cost effective, skilled web development firm and i am confident their standards of service will be maintained for future clients as well. Well done ICloudCenter!”

Quoted a project manager from Australia. This is a proof of the outcome of the hard work and a satisfied customer, a proof of the company’s success in upholding every bit of their business philosophy with their business ethics. Icloudcenter provides intricate data structure and interface that helps ensure security to their clients.

Icloudcenter assists you to make use or renovate your own application over different operating system using Microsoft technologies hence if you want to try your hand at outsourcing it is commendable to start off with icloudcenter The company makes direct communication with your company during the entire process of their dealings. The core competency of the company is that they spend enough time to know in detail the problems you are facing in your product/software/project so that they can come up with a unique solution for every issue, they might even send samples of what they could come up with for trial to see their work is at par with your needs, they also have help desks for all sort of inquiries on their official website.

Icloudcenter is a fundamental team of professionals who transform their passion of technology and business into products and services to make your computing experience better.

3 easy ways to learn more about website coding

Do you know your ASP from your CSS? Whilst although it is not necessary to understand complex web languages as JQuery or Javascript, a little bit of technical know-how can help you understand the wonderful world of web development and what exactly web agencies do for you. Read on for our tips on how to get your in the game

Codeacademy

Codeacademy is a great online tool that uses an embedded coding area to teach you the basics of coding. It works on a simple progression system of lessons, including a couple which teach you to make a game of Blackjack. Achievement badges similar to the look of Foursquare and easy one-click facebook integration means that this isn’t just educational, it’s competitive. Unfortunately at the moment the lessons are just limited to just Javascript, the start-up is creating more open source courses including favourites such as HTML and CSS. Aside from all the fun bits we simply love how easy Codeacademy is to use and more importantly understand.

Tuts+

Tuts+ is a veritable goldmine for knowledge around design and technical matters. Their course which offers to teach you the basic in just 30 days comes with daily videos comprising of about 10 minutes or so each, which is more than manageable. The videos are presented by the likeable Jeffrey Way who is a great teacher and takes the time to explain the ins and outs of code (even though we do think his choice of t shirt is questionable).

W3Schools

The home of web development W3Schools is a foundational resource for both those just beginning and those who are well versed in web languages. W3schools utilises the same coding area method as Codeacademy but in a much more austere fashion. This one is for those who are serious about developing their skills and want to progress at a structured level. W3Schools offers a wide range of languages to learn which makes it a great long term resource as it keeps up to date with new coding such as HTML5 and CSS3.

Why do you need a corporate logo design

For any company to get established it is very essential to have a corporate image which establishes its name among the most renowned industries of today. To achieve the same all it requires is a little effort by you in respect of monetary investment which will definitely let you have a return on investment.

To have a corporate image you need to bide by certain principles which will have a great impact on the minds of the readers by being professional and easy to remember. A good corporate logo is the one which expresses the policies of the company successfully with professional logo designs.

The importance of having a corporate logo design is:

 

  • IT SHOULD BE SIMPLE:

A logo design should be as simple as possible. A simple design can speak thousand words as compared to the design which is chaotic and comprises of pictures and dark color combinations. Always remember that your logo design should comprise of minimum colors and less words. Most of the successful companies have very simple logos. The designs should be such which can be easily remembered by the clients.

  • PROFESSIONAL LOGO DESIGNERS:

Most of the times emerging companies in order to save money tend to get their logo designed from amateurs which proves to be of no good to them. The industrialists get their designs made from their relative or a friend who claims to have some knowledge about graphic design. But if you are serious for your business then you should go out for professional designer because your logo design is the face of your company. The more professional and sophisticated your designs are the better impression you will have on your clients.

  • LOGO FORMAT:

The format of the logo should always be vector format because many times the corporate logo need to be reproduced at any size for various purposes in the future because of this reason, if a logo design is done in vector format it can be absoluted to any size without loss of image quality.

 

Eight top-notch companies with disappointing websites

You would think that the world’s biggest or influential companies should all be following modern web design trends. On the contrary – a quick glimpse at some of the World’s most renowned companies and organisations shows that you don’t need to have a decent looking website to do pretty good in business…

Since last year’s Mobilegeddon, every digital agency has had a new card to play with their clients. Something like: „Mr CEO (/CMO), your company website www.xyz.com may be facing significant drops in its Google rankings. The only way to prevent this is to have a mobile-friendly website, which might bring you more clients, too”. It’s not a sales schtick used by those „damn salesmen”, but a proven fact with full research and data to back it up.

By the same token, there are lots of well-established companies and organisations that don’t seem to be concerned with the look and usabillity of their websites.

Here’s a list of 8 well-established companies and organisations with really poor websites:

1. (WITH A VENGEANCE) BERKSHIRE HATHAWAY

The Omaha-based, multinational conglomerate led by Warren Buffet and Charlie Munger is the prime example. Over $200 million revenue in 2015 and a website that looks like… you know, just bad. Okay, let’s just say it’s quite modern if you’re still living in the mid 90’s. Apparently, the company’s IT dept (would bet my house that no professional agency was involved) hasn’t heard about “this fad” called web-design. Still, do you think that Mr. Buffet cares? Probably not, which is why the message is clear here: if your brand is already established, strong and speaks for itself, you really don’t need advertising and most people won’t even notice your horribly looking website.

2. LUKOIL

Same goes for the largest Russian privately owned company – Lukoil. You would think that gas stations in 11 countries all over Europe and USA are signs of a well established company. Can’t really argue with that, but only if we’re talking about annual revenues and market shares. Unfortunately, it’s another big brand that forgot about making sure that THE COMPANY’S MAIN WEBSITE doesn’t look outdated, and doesn’t make mobile users cringe. However, I do need to emphasize that someone made an effort (probably around 2009) to publish a company logo, basic navigation bar and … wait for it… a search field. Phew! Advanced online witchcraft. 🙂

3. PIXAR

Remember the animated film studio that produced all of those awesome movies like Toy Story, Monsters INC, The Incredibles? Pixar, right? Everytime I watch those movies, they make me feel like I’m 9 years old again. Well, let’s see their website. Since they have a long track record of creating memorable animated movies, I’m sure that they have a….

No… not again…. Nearly 400 employees, all of whom probably have great visual taste. Nobody stood up to say: „Boss, our website needs some work, let’s do it the Pixar way, please!”. To be 100% fair, their website is not that bad after all. Nevertheless I was expecting something spectacular – with the same slick look and eye-catching design as their animations have. What you see is a website that might as well have been created for a dentist clinic somewhere in New Jersey (not that there’s anything wrong with dentists from New Jersey).

4. YALE UNIVERSITY SCHOOL OF ART

Yale University is one of the World’s most renowned colleges. At first glance, the University’s Art School surely has the full toolset for guiding future art masters, but unfortunately they lack masters in the web design department. A collage of random photos, pictures and 90’s-styled textboxes – the website looks more like an abstract art installation than a piece of modern web design. I wouldn’t be surprised if some of the Yale faculty said: „Well, it’s suppposed to look like this. We aimed for a neo-classical post-modernist look that’s a manifest against the injustice of men and women everywhere.” Sounds like a fine explanation. But at the same time, this is simply another well-established brand that apparently doesn’t need to focus on internet marketing.

5. HALLIBURTON

Okay, the world’s second biggest company in oilfield services – big business, big money, and … another not-as-great website design. It definately looks like your typical corporate site from 2008. The first thing that gets me thinking is the main banner – people using AdBlock with default settings may get an impression that the website is malfunctioning. The amount of subpages and wide-spread architecture only create more confusion – if it weren’t for Halliburton’s well established brand, I’m sure people would have major diffictulties in telling what the company’s all about – based only on their website. And it’s just a nightmare to navigate through the website on your smartphone. Although there is a mobile version of the website, the loading time was sooo long that it’s just a nightmare.

6. MOLSON COORS

The World’s seventh biggest brewing company – you’d expect a fully modern and user-friendly website in this case. Just in case you need to find out more about your favourite beverage, check out the latest stock exchange figures, or apply for a new job. That last one seems to have the greatest page title: „Careers in Beer Begin Here”… Well, if you ask me, I’d definitely recommend Homer Simpson as the new Senior Quality Inspector. But going back to the website, besides being mobile-unfriendly and some missing links in the hover menu.

…this website is just as bad as the rest of our contenders. I’d recommend their marketing team to pick a less over-processed and clip-artish photo in the main banner – as a good start. On the plus side, you actually get a sense of what the company is all about so I’d say that the site is fairly informative and navigation is kind of intuitive.

7. CRAIGSLIST

Okay, I know that this isn’t a big Fortune 500 company, but after all these years, it is a well established name and a highly visited website. But what’s with the look? Come on, I know that the most crucial thing is the content and I’m sure the people looking for a pre-owned Prius, washing machine or a house in Malibu don’t mind the 90s design. Wait, maybe they were aiming for the Berkshire Hatthaway look? Well, a job well done ladies and gents!

8. COSTCO

Ranked #18 in the current Fortune 500 list, I’d say this is the best website in the retailing industry. Period. Just take a look:

Since there are so many key factors to the awesomeness of this site, let me write them out in bullet points:

 

    • ultra fast loading time

 

    • clear, definately not overstimulating design

 

    • great UI/UX

 

    • intuitive navigation

 

    • content is easily readable but the website itself isn’t text heavy.

 

It’s safe to say that this is a prime example of a modern corporate website for a Fortune 500 giant…

Okay, let’s not be so harsh. Apparently, there’s something wrong with Costco’s main website, but we’re not quite sure what might be the case. The UK website works fine and there’s even a mobile version. Nice!

Since I’m located in Poland, there’s a possibility that maybe Costco.com can be viewed by US users only. Which actually wouldn’t be much of a surprise, but a “US users only” information could be helpful.

Basic Search Engine Optimization Principles for Entrepreneurs

How Keyword Rich Content is Directly Related to SEO for your Business

Ever wonder what SEO really is but were afraid to ask?

SEO is an acronym for “Search Engine Optimization”. It’s the umbrella term for all the methods you can use to ensure your website is found by various search engine result pages (SERPs).

Google is the most widely used search engine but it’s certainly not the only one. There’s Bing, Yahoo!, AOL and others.

If your website does not appear higher up in their search rankings, then you are missing out on a huge opportunity.

The goal of SEO is to get qualified leads and prospects to discover your business when they are searching for products or services that you offer in the search engines.

SEO isn’t Rocket Science but it can be Complicated

When it comes to SEO, a few important tactics can greatly improve your presence in the increasingly crowded online space.

If you’re attempting search optimization on your own or more wisely hiring an SEO expert, it’s important to be informed with certain SEO fundamentals before proceeding.

Search engines try to provide the most relevant results to a searcher’s query. Whether it’s an answer to a simple question like, “how many ounces are in a gallon?” to more complicated queries such as, “what is the best Chinese restaurant nearest to me?”

After reading this article, you will gain a better understanding of what you need to know before beginning an SEO campaign and what your role is if you decide to outsource this valuable marketing strategy.

Know Your Audience and What Content They’re Looking For

Why Content Marketing Plays a Big Role in SEO

First let’s look at what SEO feeds on. And that is content (text, images, videos etc) found on your website.

Since great SEO relies on how well your content is ranked, as well as factoring in your social media and local engagements, you want to keep fluff content to a minimum and focus on quality.

While it sounds time-consuming, quality content has benefits that reach beyond SEO.

Good content is useful across all marketing mediums and forces you to think through your message from a topic and keyword perspective.

The key is to ensure you are honing in on what actually matters to your audience.

It’s imperative you know who would want to buy your products or services and what they’re searching for in the search engines in order for them to find your website as the solution to their needs.

Your initial instincts may be correct, but you might be missing things that could gain additional website traffic, potential relationship opportunities, or new market segments to your business.

Therefore, proper due diligence is paramount in order to map your target audience to the keywords, topics, and phrases they’re using in and around your industry.

Create SEO-Driven Content

Writing only for search engines usually makes your content boring. Typically that strategy won’t help to convert your visitors into customers.

It’s far better to focus on people first. Make your content as value-driven as possible and then optimize it for search engine bots without sacrificing the quality of your content.

The underlying content is extremely important. Too many people skimp on content but it’s one of the major anchors that tether you to Google’s relevancy algorithms.

The problem we see a lot of entrepreneurs run into is them creating content “they” think is perfect and sounds great to them but SEO wise, can at times be utterly worthless.

Being authentic is important but do so while factoring in the reason why you’re creating the content in the first place with marketing, branding, lead generation and of course SEO in mind.

Thin content with errors, or duplicate content and spun or spam content can really hurt you.

Instead, the content not only has to be lengthy, but it has to be well-written, keyword rich and highly engaging where readers are spending a good amount of time digesting and consuming that content.

Content Creation for SEO Success

As you create content, you’ll want to make sure each page is optimized for:
• Page speed,
• bot crawling,
• responsive friendliness, and
• overall findability.

An Initial investment in a site audit or recommendations for establishing a few initial best practices will save you much time and money in the long run.

Ideas for new content can be gathered from questions your own clients often ask or visit online forums and social media to find questions around your industry, products, and marketplace for more inspiration.

Check the competition with content ideas to ensure you’re on par with your competitors when it comes to covering topics and questions in the industry concerning your company.

Manage Your Keywords Wisely

The key to pleasing both search engines and visitors is to have quality content on our website that includes keywords your target market would be using in the search engines when looking for a solution to a problem your business can solve.

To do this, you want to run your keywords and topics through a tool like Google’s Keyword Planner to make sure the topics and keywords you have chosen have enough search volume and potential traffic to make them worthwhile.

Be sure to take into account the relevance of the search to your audience.

The narrower the topic focus, the lower the traffic typically. This is often offset by the accuracy and interest of the audience.

Do not Spam the keywords!

This also means using different connotations of the same words over and over again within your content.

Google loves NEW content. Keep in mind that websites are liquid so this is where your blog plays a major role in effective SEO.

What Search Engines Are NOT Looking For

Search engine spiders only have a certain amount of data storage. If you’re performing shady tactics or trying to trick them, chances are you’re going to hurt yourself and your business reputation in the long run.

At the end of the day, focusing on quality content that can be easily found by your target audience will benefit all of your marketing and sales efforts. Spend a lot of time on the things above and the rest will fall into place.

5 Video Surveillance Trends to Watch Out For

The video surveillance market is driving substantial growth in the security industry as a whole. With several major players launching modern and innovative surveillance solutions (many companies are making video analytics a standard feature in all their IP cameras), a large number of mergers and accusations happening, and the global demand for top-notch surveillance solutions (installed base of security cameras in North America is expected to reach 62 million in 2016), the industry is treading on the path of significant development.

There a number of elements are having a big impact on the industry, as well as on the adoption of surveillance technology in general. Although the surveillance industry is undergoing major transformation, with several trends happening, let’s look at 5 trends that are set to be at the core of the surveillance industry:
IP Cameras
• IP video cameras are going to become hugely popular in the industry; with the ability to send and receive data through the Internet, these cameras ensure secure transmission through advanced encryption and authentication methods.
• The remote accessibility capability allows operators to view live video from multiple cameras through PCs, smartphones and other handheld devices.
• Modern cameras are offering a plethora of features like anytime, anywhere recording, automatic remote backup and motion and tamper detection along with unparalleled image quality, advanced analytics, real-time alerts and reduced false alarms.

Panoramic Cameras
• The last few years has seen a stark increase in the popularity and adoption of large degree cameras – a trend that will continue to grow in the coming months.
• Featuring 180° or 360° field of view, panoramic cameras are ideal for mounting on ceilings, walls, and pillars and cover large areas like assembly lines, manufacturing units, factory shop floors, warehouses, and airport parking lots – they provide full field of view with zero blind spots.
• Modern Panoramic Megapixel Dome Cameras are weather and vandal resistant, and offer full 1080p resolution with dynamic processing, distortion correction, multiple transmission modes for versatile monitoring of wide areas in addition to face detection, and privacy zone masking.

4K Resolution
• High adoption rates of cameras with 4K resolution are a norm in the industry, as they enable security professionals to achieve more pixels with wider fields of view.
• 4K cameras have the ability to render colors more accurately, offering better resolution of objects
• The frame rate of 30 frames per second ensures you don’t miss miss crucial details that are essential for complete situational awareness.
• The 16:9 aspect ratio provides a broader coverage of the scene and can also be turned into 9:16 to monitor long corridors.
• Today’s high resolution cameras combine 4K resolution with low-light sensitivity and offer bandwidth optimization features, along with intelligent scene capture capability to adopt the best picture quality.

Video Management Software
• Video management software allows the automation of security actions and control external systems, reducing the amount of manual tasks.
• Centralized management give users the option of managing multiple geographically dispersed sites from one central location, saving time and operational costs.
• The ability to seamlessly work with a variety of other systems such as Point-of-Sale systems, gaming consoles, traffic signals, access control systems, and parking management systems make video management software an ideal choice for ensuring end-to-end surveillance.
• Video management software enables central management of a large number of cameras and allows monitoring of live or recorded images by authorized users from anywhere on the network.
• Designed with a user-intuitive graphical user interface, and a wide selection of viewing configurations enables operators to easily import site maps and monitor live images in real-time.

Cloud Based Systems
• Cloud Based Systems enable operators to view live and recorded video from any location using a standard web browser or any handheld device.
• These scalable systems generally work a number of IP cameras, enabling you to meet the needs of commercial businesses, as well as mid-size and small business owners.
• With no PCs to manage or software to install, cloud based systems allow users to get up and running quickly with minimal disruption to their daily business.
• Their high compatibility enables them to seamlessly integrate with a wide array of cameras, so you can leverage your existing cameras and store recorded video in the cloud.
• Cloud based video surveillance systems enable organizations to centrally manage and collaboratively share video surveillance from thousands of servers and cameras worldwide.
• Users can quickly and easily integrate these systems using existing networks, hardware, and infrastructure and enjoy all the benefits of the cloud.